Kijkwijzer informs parents and children whether a film or television programme may be harmful, and why. Kijkwijzer does this mainly by giving an age recommendation: All Ages, 6 years, 9 years, 12 years, 14 years, 16 years and 18 years. Pictograms are also used to show the reason for the recommendation: violence, fear, sex, discrimination, drug and/or alcohol abuse and coarse language.
|All ages = Not harmful / All Ages||Violence = Violence|
|Possible harmful up to 6 years = Take care with children under 6||Fear = Fear|
|Possible harmful up to 9 years = Take care with children under 9||Sex = Sex|
|Possible harmful up to 12 years = Take care with children under 12||Discrimination = Discrimination|
|Possible harmful up to 14 years = Take care with children under 14||Drugs and/or alcohol abuse = Drug and alcohol abuse|
|Possible harmful up to 16 years = Take care with children under 16||Coarse language = Coarse Language|
|Possible harmful up to 18 years = Take care with children under 18|
Kijkwijzer does not advise on suitability
The Kijkwijzer age recommendation does not simply mean that a television programme or film is suitable for children of that age and above. Kijkwijzer makes no pronouncements on this. For example: a serious documentary bears the recommendation All Ages, because it contains no images that could be harmful to children. The film may nevertheless be unsuitable for young children, for example, because the content is too complex.
Final responsibility rests with parents
Kijkwijzer does not pass judgement on the content or quality of television programmes or films. The preferences and standards applied by parents are too diverse to allow this. Kijkwijzer simply warns of possible harmful images in television programmes or films. Final responsibility for what their children can see rests with the parents.
There is however a legal stipulation introduced by the government concerning the age categories.
Products bearing the Kijkwijzer recommendation
Kijkwijzer is applied on virtually all audiovisual products on offer in The Netherlands, from television programmes and cinematic feature films to films on DVD.
An exception is made on television for news and live programmes, as it is not possible to classify these in advance. However, the suppliers of these are obliged to take the broadcast time into account. Viewers must also be warned of shocking images in advance.
For games, the international PEGI system is applied. This is a rating system very similar to Kijkwijzer.
Where can you find the Kijkwijzer recommendation?
The Kijkwijzer pictograms can be found not only in television listings magazines, but also in cinemas, film guides, film websites, advertisements, posters and on the packaging of DVDs. The pictograms are also shown at the beginning of a television programme.
Broadcasting times on television
In the case of television, the Kijkwijzer ages are linked to broadcast slots. Programmes with the classification All Ages, 6 and 9 years may be broadcast at any time of the day. Programmes with the classification 12, 14 and 16 years may only be broadcast from 20.00 hours until 06:00 in the morning, and those with the classification 18 years may only be aired after midnight.