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About Kijkwijzer

What do the ratings mean?

With the help of experts and scientists, Kijkwijzer has developed seven age ratings and six content descriptors. These help you make a decision about what (not) to watch and allow you to enjoy media when the time is right.

Ages

The first thing Kijkwijzer shows you is an age rating: all ages, 6 years, 9 years, 12 years, 14 years, 16 years and 18 years. 

Mogelijk schadelijk voor kinderen tot 6 jaar.

 

Content

 

There are six icons that indicate the reason behind the age rating: violence, fear, sex, discrimination, smoking/alcohol/drugs and coarse language.

 

How does it work?

Using a questionnaire developed by Kijkwijzer, broadcasters and distributors rate their own productions. So-called coders are trained by Kijkwijzer to use this questionnaire with great care.

Find out what a coder does

Harmful vs. suitable

Kijkwijzer ratings inform parents about the harmful elements that a production contains. The ratings do not tell you whether something is suitable or good. For that, parents' preferences and standards are simply too diverse. For example: a serious documentary can be rated all ages if it contains no images that could be harmful to children. However, the documentary may still be unsuitable for young children because it discusses a complex theme or concerns an adult subject. 

Where to find Kijkwijzer

Kijkwijzer is applied on virtually all audiovisual products on offer in The Netherlands. The ratings can be found on television, in cinemas, on Video-on-Demand platforms, on Blu-rays/DVDs and more. There is one exception: there are no Kijkwijzer ratings for live shows or the news, since these cannot be watched and rated in advance. The creators do have to take their broadcast time into account, and warn viewers if there's any shocking content.

Kijkwijzer and the law

In public spaces, such as stores and cinemas, there are some rules and regulations that apply to the Kijkwijzer ratings.

Find out what the restrictions are

Broadcast times on television

On Dutch television, the Kijkwijzer age ratings are linked to broadcast times. Productions rated all ages, 6 years and 9 years may be broadcast at any time of the day. Productions rated 12, 14 and 16 years may only be broadcast from 20.00 hours until 06:00 in the morning. Finally, productions rated 18 may only be aired between midnight and 6.00 in the morning.

All ages

All ages (AL) means that a film, series or television show contains no harmful imagery.

Read more

6 years

The age category 6 years was developed to protect young children from scary and violent imagery. Young children are especially sensitive to this kind of material.

Read more

9 years

Once children are around the age of 9, they are better able to understand whether films or series are real. That's why some productions are rated 9 years and older.

Read more

12 years

When children are between 10 and 12 years old, they start to look differently at the world around them. Still, children around this age are more easily affected by content than teenagers.

Read more

14 years

At this age, children start to use film and television to learn 'social' lessons, like: how to be yourself? And how to interact with others? Watching dangerous behaviour on screen can therefore cause issues at this age. 

Read more

16 years

Although 16-year olds are better able to understand the difference between good and bad, this doesn't mean they can just watch any film or series without trouble.

Read more

18 years

The age rating 18 years and older indicates that a film or television show is for adults only. 

Read more

Violence

When children see violence, it can make them aggressive, scared or desensitized to violence. The chance at these kind of effects is influenced by a few things, like: how realistic is the violence? Is there blood or gore? Is violence rewarded? 

Read more

Fear

Scary images can frighten children, make them restless or even cause long-term effects like nightmares. The effects vary depending on the viewer and the viewer's age. 

Read more

Sex

Children and teens that are in the middle of their (sexual) development, are not always ready to see sexual scenes. They may also be unable to interpret them correctly. Kijkwijzer takes this into consideration. How explicit a sex scene is determines the final age rating.

Read more

Coarse language

Coarse language consists of cussing and cursing, suggestive terms or sexual expletives. Children may imitate the use of offensive language and even incorporate it in their vocabulary.

Read more

Discrimination

Discrimination is any expression that suggests (a group of) people are 'inferior' in some way, for example on the basis of skin colour, religion, sexuality, sex or gender, nationality or ethnicity. If a production contains discrimination and the discriminatory action is not immediately condemned, the icon for discrimination is depicted.

Read more

Smoking, alcohol and drugs

If hard drugs are used in a production - or (a lot of) alcohol, soft drugs or tobacco - the Kijkwijzer icon for smoking, alcohol and drugs is depicted. Teenagers can start to see the use as something that's normal, or even as something worth trying. 

Read more

Violence

The game contains depictions of violence. In games rated PEGI 7 this can only be non-realistic or non-detailed violence. Games rated PEGI 12 can include violence in a fantasy environment or non-realistic violence towards human-like characters, whereas games rated PEGI 16 or 18 have increasingly more realistic-looking violence.​

Fear

This descriptor may appear as 'Fear' on games with a PEGI 7 if it contains pictures or sounds that may be frightening or scary to young children, or as 'Horror' on higher-rated games that contain moderate (PEGI 12) or intense and sustained (PEGI 16) horror sequences or disturbing images (not necessarily including violent content).

Sex

This content descriptor can accompany a PEGI 12 rating if the game includes sexual posturing or innuendo, a PEGI 16 rating if there is erotic nudity or sexual intercourse without visible genitals or a PEGI 18 rating if there is explicit sexual activity in the game. Depictions of nudity in a non-sexual context do not require a specific age rating, and this descriptor would not be necessary.

Drugs

The game refers to or depicts the use of illegal drugs, alcohol or tobacco. Games with this content descriptor are always PEGI 16 or PEGI 18.

Discrimination

The game contains depictions of ethnic, religious, nationalistic or other stereotypes likely to encourage hatred. This content is always restricted to a PEGI 18 rating (and likely to infringe national criminal laws).

Bad language

The game contains bad language. This descriptor can be found on games with a PEGI 12 (mild swearing), PEGI 16 (e.g. sexual expletives or blasphemy) or PEGI 18 rating (e.g. sexual expletives or blasphemy).

PEGI 3

PEGI 7

PEGI 12

Video games that show violence of a slightly more graphic nature towards fantasy characters or non-realistic violence towards human-like characters would fall in this age category. Sexual innuendo or sexual posturing can be present, while any bad language in this category must be mild.

PEGI 16

This rating is applied once the depiction of violence (or sexual activity) reaches a stage that looks the same as would be expected in real life. The use of bad language in games with a PEGI 16 rating can be more extreme, while the use of tobacco, alcohol or illegal drugs can also be present.

PEGI 18

The adult classification is applied when the level of violence reaches a stage where it becomes a depiction of gross violence, apparently motiveless killing, or violence towards defenceless characters. The glamorisation of the use of illegal drugs and of the simulation of gambling, and explicit sexual activity should also fall into this age category. 

Gambling

The game contains elements that encourage or teach gambling. These simulations of gambling refer to games of chance that are normally carried out in casinos or gambling halls. 

In-game purchases

The game offers players the option to purchase digital goods or services with real-world currency. Such purchases include additional content (bonus levels, outfits, surprise items, music), but also upgrades (e.g. to disable ads), subscriptions to updates, virtual coins and other forms of in-game currency.

If this icon is accompanied by the notice Paid Random Items, the in-game purchases may consist of offers where the player doesn't know precisely what they are buying prior to purchase (i.e. loot boxes or card packs). 

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