What do the ratings mean?
With the help of experts and scientists, Kijkwijzer has developed seven age ratings and six content descriptors. These help you make a decision about what (not) to watch and allow you to enjoy media when the time is right.
The first thing Kijkwijzer shows you is an age rating: all ages, 6 years, 9 years, 12 years, 14 years, 16 years and 18 years.
There are six icons that indicate the reason behind the age rating: violence, fear, sex, discrimination, smoking/alcohol/drugs and coarse language.
How does it work?
Using a questionnaire developed by Kijkwijzer, broadcasters and distributors rate their own productions. So-called coders are trained by Kijkwijzer to use this questionnaire with great care.Find out what a coder does
Harmful vs. suitable
Kijkwijzer ratings inform parents about the harmful elements that a production contains. The ratings do not tell you whether something is suitable or good. For that, parents' preferences and standards are simply too diverse. For example: a serious documentary can be rated all ages if it contains no images that could be harmful to children. However, the documentary may still be unsuitable for young children because it discusses a complex theme or concerns an adult subject.
Where to find Kijkwijzer
Kijkwijzer is applied on virtually all audiovisual products on offer in The Netherlands. The ratings can be found on television, in cinemas, on Video-on-Demand platforms, on Blu-rays/DVDs and more. There is one exception: there are no Kijkwijzer ratings for live shows or the news, since these cannot be watched and rated in advance. The creators do have to take their broadcast time into account, and warn viewers if there's any shocking content.
Broadcast times on television
On Dutch television, the Kijkwijzer age ratings are linked to broadcast times. Productions rated all ages, 6 years and 9 years may be broadcast at any time of the day. Productions rated 12, 14 and 16 years may only be broadcast from 20.00 hours until 06:00 in the morning. Finally, productions rated 18 may only be aired between midnight and 6.00 in the morning.