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Complaints

If you disagree with a Kijkwijzer rating, you can file a complaint with NICAM, Kijkwijzer's parent organization.

A list of recently handled complaints can be found here:

List of complaints

When can I file a complaint?

You can file a complaint if, for example:

  • the age rating of a film is too high or low
  • a television series depicts a different age rating than the Kijkwijzer website
  • a film or show is broadcast too early (read about broadcast times)
  • a violent or scary preview is shown in cinemas before a children's film

Are there any complaints that Kijkwijzer doesn't handle?

Complaints about suitability, quality, subject matter or good taste will not be processed, nor is it possible to contact Kijkwijzer about legislation, such as age restrictions in cinemas. For these types of complaints, we kindly suggest that you contact the government, the creator of the product in question or the distributor of the product in question.

Suitability

Kijkwijzer ratings inform parents about the harmful elements that a production contains. The ratings do not tell you whether something is suitable or good. For that, parents' preferences and standards are simply too diverse. For example: a serious documentary can be rated all ages if it contains no images that could be harmful to children. However, the documentary may still be unsuitable for young children because it discusses a complex theme or concerns an adult subject. 

Question or comment?

Do you have a question or comment, rather than a complaint? Please contact us via the contact form. 

Contact us

File a complaint

If you wish to file a complaint, you can do so via the complaint form. 

Complaint form

The complaints procedure

  • Using a questionnaire developed by Kijkwijzer, broadcasters and distributors rate their own productions. These organisations must adhere to certain rules.
  • Anyone who has identified a possible breach of Kijkwijzer's rules can file a complaint with Kijkwijzer/NICAM.
  • A complaint must be filed within two weeks after identifying the breach by filling out the complaints form and providing sufficient arguments.
  • If the rules indeed appear to have been breached, the complaint may be handled by an independent Complaints Committee. There are no costs involved. 
  • Complaints about suitability, quality, subject matter or good taste will not be processed. For these types of complaints, we kindly suggest that you contact the creator or distributor of the product in question.

Click here to download Kijkwijzer's complaints procedure.

The rules

Not everything can be shown on TV during the day, and previews in cinemas have to adhere to certain rules as well. Want to know all about the rules that apply to audiovisual products? 

Learn about the rules

All ages

All ages (AL) means that a film, series or television show contains no harmful imagery.

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6 years

The age category 6 years was developed to protect young children from scary and violent imagery. Young children are especially sensitive to this kind of material.

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9 years

Once children are around the age of 9, they are better able to understand whether films or series are real. That's why some productions are rated 9 years and older.

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12 years

When children are between 10 and 12 years old, they start to look differently at the world around them. Still, children around this age are more easily affected by content than teenagers.

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14 years

At this age, children start to use film and television to learn 'social' lessons, like: how to be yourself? And how to interact with others? Watching dangerous behaviour on screen can therefore cause issues at this age. 

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16 years

Although 16-year olds are better able to understand the difference between good and bad, this doesn't mean they can just watch any film or series without trouble.

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18 years

The age rating 18 years and older indicates that a film or television show is for adults only. 

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Violence

When children see violence, it can make them aggressive, scared or desensitized to violence. The chance at these kind of effects is influenced by a few things, like: how realistic is the violence? Is there blood or gore? Is violence rewarded? 

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Fear

Scary images can frighten children, make them restless or even cause long-term effects like nightmares. The effects vary depending on the viewer and the viewer's age. 

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Sex

Children and teens that are in the middle of their (sexual) development, are not always ready to see sexual scenes. They may also be unable to interpret them correctly. Kijkwijzer takes this into consideration. How explicit a sex scene is determines the final age rating.

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Coarse language

Coarse language consists of cussing and cursing, suggestive terms or sexual expletives. Children may imitate the use of offensive language and even incorporate it in their vocabulary.

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Discrimination

Discrimination is any expression that suggests (a group of) people are 'inferior' in some way, for example on the basis of skin colour, religion, sexuality, sex or gender, nationality or ethnicity. If a production contains discrimination and the discriminatory action is not immediately condemned, the icon for discrimination is depicted.

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Smoking, alcohol and drugs

If hard drugs are used in a production - or (a lot of) alcohol, soft drugs or tobacco - the Kijkwijzer icon for smoking, alcohol and drugs is depicted. Teenagers can start to see the use as something that's normal, or even as something worth trying. 

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Dangerous challenges and stunts

Dangerous challenges and stunts regularly occur in content on video sharing platforms.

Dangerous challenges and stunts

Violence

The game contains depictions of violence. In games rated PEGI 7 this can only be non-realistic or non-detailed violence. Games rated PEGI 12 can include violence in a fantasy environment or non-realistic violence towards human-like characters, whereas games rated PEGI 16 or 18 have increasingly more realistic-looking violence.​

Fear

This descriptor may appear as 'Fear' on games with a PEGI 7 if it contains pictures or sounds that may be frightening or scary to young children, or as 'Horror' on higher-rated games that contain moderate (PEGI 12) or intense and sustained (PEGI 16) horror sequences or disturbing images (not necessarily including violent content).

Sex

This content descriptor can accompany a PEGI 12 rating if the game includes sexual posturing or innuendo, a PEGI 16 rating if there is erotic nudity or sexual intercourse without visible genitals or a PEGI 18 rating if there is explicit sexual activity in the game. Depictions of nudity in a non-sexual context do not require a specific age rating, and this descriptor would not be necessary.

Drugs

The game refers to or depicts the use of illegal drugs, alcohol or tobacco. Games with this content descriptor are always PEGI 16 or PEGI 18.

Discrimination

The game contains depictions of ethnic, religious, nationalistic or other stereotypes likely to encourage hatred. This content is always restricted to a PEGI 18 rating (and likely to infringe national criminal laws).

Bad language

The game contains bad language. This descriptor can be found on games with a PEGI 12 (mild swearing), PEGI 16 (e.g. sexual expletives or blasphemy) or PEGI 18 rating (e.g. sexual expletives or blasphemy).

PEGI 3

PEGI 7

PEGI 12

Video games that show violence of a slightly more graphic nature towards fantasy characters or non-realistic violence towards human-like characters would fall in this age category. Sexual innuendo or sexual posturing can be present, while any bad language in this category must be mild.

PEGI 16

This rating is applied once the depiction of violence (or sexual activity) reaches a stage that looks the same as would be expected in real life. The use of bad language in games with a PEGI 16 rating can be more extreme, while the use of tobacco, alcohol or illegal drugs can also be present.

PEGI 18

The adult classification is applied when the level of violence reaches a stage where it becomes a depiction of gross violence, apparently motiveless killing, or violence towards defenceless characters. The glamorisation of the use of illegal drugs and of the simulation of gambling, and explicit sexual activity should also fall into this age category. 

Gambling

The game contains elements that encourage or teach gambling. These simulations of gambling refer to games of chance that are normally carried out in casinos or gambling halls. 

In-game purchases

The game offers players the option to purchase digital goods or services with real-world currency. Such purchases include additional content (bonus levels, outfits, surprise items, music), but also upgrades (e.g. to disable ads), subscriptions to updates, virtual coins and other forms of in-game currency.

If this icon is accompanied by the notice Paid Random Items, the in-game purchases may consist of offers where the player doesn't know precisely what they are buying prior to purchase (i.e. loot boxes or card packs). 

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