Feature films and DVDs
Most distributors of feature films and DVDs in the Netherlands are affiliated with NICAM. They are required to ensure that their productions have a Kijkwijzer rating. The rating must be depicted in commercials, on posters, websites and DVDs.
Trailers shown in cinemas must also be rated. The rating for the trailer determines before which feature film it can be shown. The trailer's rating can never be higher than the rating for the main feature. So: a trailer that's rated 12 may not be shown before a feature film that's rated all ages, 6 or 9.
Streaming services
Many streaming services, like Netflix and Disney+, are also affiliated with NICAM. They are also required to ensure that their productions have a Kijkwijzer rating. The rating must be depicted at the beginning of each film or episode, as well as in the description of the title. They must also show the rating on posters and in commercials.