Kijkwijzer on YouTube

Hilversum, 1 November 2020

On November 1, the new Media Act will enter into force. This will allow online video channels on YouTube to be obligated to protect children by warning for potentially harmful videos. They can do this by signing up to NICAM, after which they can apply a modified version of Kijkwijzer: Kijkwijzer Online.
Kijkwijzer Online is based on research into the effects of online videos on children and an analysis of the specific nature of online video. NICAM has also had extensive talks with creators and providers of online video about the practical application of Kijkwijzer Online.

For the introduction of the changed Media Act, NICAM is working closely with the ministry of OCW, the Dutch Media Authority (CvdM) and Stichting Reclame Code. Each of these organisations plays a specific role. Just like with Kijkwijzer, NICAM will be responsible for the development and compliance of the rating system.
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