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PEGI known by 93% of the European game consumers

Hilversum, 3 June 2008
Across the 15 countries surveyed, recognition of the Pan European Gaming Information (PEGI) age rating symbols is nearly universal (93%). When considering the PEGI age rating symbols, almost half of all parents surveyed said they find the current system either ‘extremely useful’ or ‘very useful’.

  

ISFE, the Interactive Software Federation of Europe, today revealed new research findings that reflect the evolving trends among European videogame players. Across 15 markets, people between the ages of 16 and 49 said they spend nearly as much time gaming as they do watching TV or socializing with family and friends, and opt for gaming as a fun way to spend time while stimulating the imagination and staying mentally fit.

  

“Parents have a great choice today when it comes to choosing a game for their kids,  it is great to see that PEGI ratings and descriptors are proving to be recognized as a helpful tool by parents”, adds Patrice Chazerand, Secretary General of ISFE.

The results of the research project demonstrate the current make up of the European market for videogames. The findings put to rest some commonly held misperceptions about today’s gaming community.
Some results:

  

  • Videogames rate among top common leisure activities for Europeans. 40% of people play between 6 14 hours a week, alongside time spent watching TV, surfing the Internet or visiting with friends and family
  • In the UK, 37 % of the population aged between 16 and 49 describe themselves as active gamers defined as currently playing games on a console, handheld device or PC. The same is true for 28% of the population in Spain and Finland
  • Videogames are recognized as offering unique benefits in relation to other mainstream entertainment such as TV and film. 72% play videogames for fun, 57% play as a way to stimulate the imagination, 45% say gaming makes them think. The social aspect of gaming online with others is a strong secondary motivator for game players
  • Europeans are playing responsibly at home. 81% of parents who game do so with their children. More than half of gaming parents always monitor what games their children play, as well as their game purchase choices
  • For non-gamers, there appears to be little to no negative sentiment towards videogames. Half of those who don’t play (48%) cite simple lack of time as main reason for not playing videogames

 

The consumer survey of 6000 gamers in 15 countries was carried out with respondents who were active gamers aged 16-49.
For the full report see: Video Gamers in Europe 2008.pdf.

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