Survey of News Kids and Kijkwijzer

Hilversum, 23 May 2011
A lot of children make selective use of what is presented in the media, and have learned to use Kijkwijzer as a tool for this. A recent survey among viewers of the Kids News (Dutch: Jeugdjournaal) showed that almost all children from the age group surveyed (9 to 14 years of age) were familiar with Kijkwijzer and knew what it is for.  

Three quarters of them also make use of Kijkwijzer, with one quarter even saying they do so regularly. The children use Kijkwijzer principally as a warning against scary images (37%), sex (33%) and violence (26%), as they don't want to see these things. Girls pay more attention to the Kijkwijzer warnings than boys.
Kijkwijzer sometimes used as a recommendation by older boys
The suspicion sometimes expressed in various media that Kijkwijzer is seen more as a recommendation for ‘forbidden fruits’ than as a warning, is refuted by the survey. A very small group of children said that they use the pictograms as a tip instead of a warning. These were mainly older boys, saying that they watch out for the Kijkwijzer recommendations for this reason.
Don’t watch if you are too young
More than half of the children (52%) were of the opinion that children shouldn’t watch all programmes and films, if they are too young for these. Nevertheless, 82% sometimes watch a television programme and 36% sometimes go to see a film in the cinema intended for older children or adults.

This doesn’t always live up their expectations, however, as one third say they have regretted doing so. Usually, they found the film or the programme too scary afterwards (65%). Or they thought it contained too much violence (18%) or sex (17%).
If they would prefer not to watch something, children usually immediately go and do something else, or zap to a more cheerful programme. A lot of children also talk about this with their parents. 
3D films are more attractive, more exciting and more realistic
The survey also asked about children’s experiences with 3D films. Almost three-quarters of the children have seen a 3D film, 26% of them often. Children say that they consider 3D films to be more attractive, more exciting and more realistic than ‘normal’ films.
When asked about the Kijkwijzer recommendations for 3D films, 64% of the children interviewed said the classification of 3D films needn’t be different from that of 2D films; 13% thought the classification should be stricter and 10% thought the classification could be less strict.  

See the most significant results of the survey here, illustrated by images from the Kids News (in Dutch).
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