Use of Kijkwijzer continues to increase
These were the principal results of a survey of parents of children aged 3 to 15 years, carried out by the Intomart agency for NICAM in recent weeks.
The survey revealed once again that parents with a lower level of formal education use Kijkwijzer approximately as often as parents with a higher level.
In addition, the survey showed that Kijkwijzer’s recognition level among parents is still at the optimum, with 99% of parents recognising Kijkwijzer. Previous surveys also showed that virtually all parents were familiar with Kijkwijzer. Once again too, almost all parents (94%) said that they consider Kijkwijzer a meaningful system.
Finally, the survey showed that fourteen percent of parents now visit the Kijkwijzer website. In absolute numbers, this means that www.kijkwijzer.nl reaches half a million parents. More than double the figure just a few years ago.
NICAM monitors the performance of Kijkwijzer and its appreciation among parents by means of regular surveys carried out by Intomart.