New Kijkwijzer 9 years age category from 1 January 2009

Hilversum, 16 October 2008
 With effect from 1 January 2009, NICAM will be adding the new 9 years age category to the existing Kijkwijzer age categories (All Ages, 6, 12 and 16 years). This means that media products brought onto the market for the first time on or after 1 January – whether in the cinema, on DVD or television – can be given a 9 years age rating.

The reason for the introduction of this new age recommendation is that practical experience has shown that the difference between 6 and 12 years is too great. In recent years, some films have already been awarded a 9 classification, for example Harry Potter en de gevangene van Azkaban[Harry Potter and the Prisoner of Azkaban] and Kruistocht in Spijkerbroek[Crusade in Jeans].
According to NICAM’s academic advisors, children aged about 9 years are better able to differentiate between fiction and reality, whereby they are less influenced by scary or violent images. These academics have spent eighteen months researching this and worked on the development of a classification system to allow the new age category to be applied. 
As a result of the new Kijkwijzer age, in the months ahead organisations and companies affiliated to NICAM will have to implement a number of changes. What exactly these changes will entail depends on the particular sector concerned. They will, however, include updating informative material, instructing staff and passing on the new artwork and fonts to advertising agencies and designers. 
Should you have any questions on the introduction of the 9 years age category, contact NICAM at

back to news overview