Using a questionnaire developed by Kijkwijzer, broadcasters and film and video distributors classify their productions themselves. Specially trained employees, so-called coders, watch a production in detail and answer questions online about what they have seen. An algorithm developed by Kijkwijzer then calculates what classification a certain programme gets.
The questionnaire was developed by a group of renowned experts and scientists in the field of media and youth. They made use of this research into the harmful influence of audio-visual productions on children and young people. A great deal of consideration has also been devoted to the wishes of parents and educators. All in all, the questionnaire has proven to be a reliable yardstick in practice.
How is a classification done?
On the basis of a number of questions, the coder assesses the television programme or film in terms of violence, fear, sex, discrimination, drug and/or alcohol abuse and coarse language. An age recommendation is associated with each of these subjects. The subject with the highest age score determines the final age recommendation that Kijkwijzer gives a production.
If several categories score equally highly, these will also be included in the Kijkwijzer recommendation, with a maximum of three. The sequence of the pictograms is as follows: violence, fear, sex, coarse language, discrimination, drugs.
If you are interested in the complete classification result of a production, you can find these in the Kijkwijzer database (go to the red search engine on the homepage).
Here you can see two examples of how a classification is made:
In this case, sex is the subject with the highest score, meaning that the age limit is set at 16 years. The Kijkwijzer recommendation is: Not recommended for children under 16 because of sexually explicit images in this production.
If several subjects have the highest score, these are also shown in the Kijkwijzer recommendation, up to a maximum of three.
In this case, the age limit is 12, due to violence and frightening content. The Kijkwijzer recommendation is: Not recommended for children under 12 because of violent and frightening images in this production.