How does it work?
Kijkwijzer explained How does it work?

How is a classification done?

The ratings are based on the experitse of renowned scientists in the field of media and youth. They developed criteria for a questionaire, which uses research into the harmful influence of audio-visual productions on children and young people. Part of the considerations for the criteria has also been devoted to the wishes of parents. Using this questionnaire, media companies rate their productions themselves. Specially trained employees, so-called coders, watch a production in detail and answer questions  about what they have seen.

The coder assesses the   production in terms of violence, fear, sex, discrimination, coarse language and drug and/or alcohol abuse. Each of these subjects is associated with an age rating. The subject with the highest age score, calculated by an algorithm, determines the final Kijkwijzer rating.

In this case, sex is the subject with the highest score, meaning that the age limit is set at 16 years. The Kijkwijzer recommendation is: Not recommended for children under 16 because of sexually explicit images in this production.

If several subjects have the highest score, these are also shown in the Kijkwijzer recommendation, up to a maximum of three.

In this case, the age limit is 12, due to violence and frightening content. The Kijkwijzer recommendation is: Not recommended for children under 12 because of violent and frightening images in this production.

If you are interested in the complete classification result of a production, you can find these in the Kijkwijzer database (go to the red search engine on the homepage).

Table of contents:
Kijkwijzer explainedHow does it work?
Kijkwijzer pictograms PEGI pictograms
more about Kijkwijzer pictograms