Survey of News Kids and Kijkwijzer

A lot of children make selective use of what is presented in the media, and have learned to use Kijkwijzer as a tool for this. A recent survey among viewers of the Kids News (Dutch: Jeugdjournaal) showed that almost all children from the age group surveyed (9 to 14 years of age) were familiar with Kijkwijzer and knew what it is for.
A lot of children make selective use of what is presented in the media, and have learned to use Kijkwijzer as a tool for this. A recent survey among viewers of the Kids News (Dutch: Jeugdjournaal) showed that almost all children from the age group surveyed (9 to 14 years of age) were familiar with Kijkwijzer and knew what it is for.  

Three quarters of them also make use of Kijkwijzer, with one quarter even saying they do so regularly. The children use Kijkwijzer principally as a warning against scary images (37%), sex (33%) and violence (26%), as they don't want to see these things. Girls pay more attention to the Kijkwijzer warnings than boys.
Kijkwijzer sometimes used as a recommendation by older boys
The suspicion sometimes expressed in various media that Kijkwijzer is seen more as a recommendation for ‘forbidden fruits’ than as a warning, is refuted by the survey. A very small group of children said that they use the pictograms as a tip instead of a warning. These were mainly older boys, saying that they watch out for the Kijkwijzer recommendations for this reason.
Don’t watch if you are too young
More than half of the children (52%) were of the opinion that children shouldn’t watch all programmes and films, if they are too young for these. Nevertheless, 82% sometimes watch a television programme and 36% sometimes go to see a film in the cinema intended for older children or adults.

This doesn’t always live up their expectations, however, as one third say they have regretted doing so. Usually, they found the film or the programme too scary afterwards (65%). Or they thought it contained too much violence (18%) or sex (17%).
If they would prefer not to watch something, children usually immediately go and do something else, or zap to a more cheerful programme. A lot of children also talk about this with their parents. 
3D films are more attractive, more exciting and more realistic
The survey also asked about children’s experiences with 3D films. Almost three-quarters of the children have seen a 3D film, 26% of them often. Children say that they consider 3D films to be more attractive, more exciting and more realistic than ‘normal’ films.
When asked about the Kijkwijzer recommendations for 3D films, 64% of the children interviewed said the classification of 3D films needn’t be different from that of 2D films; 13% thought the classification should be stricter and 10% thought the classification could be less strict.  

See the most significant results of the survey here, illustrated by images from the Kids News (in Dutch).

Recent news

Kijkwijzer icons well-received in Europe

Research among European parents shows that the Kijkwijzer icons also work well in other European countries.

Lees verder

The Kijkwijzer website has been renewed!

We’re celebrating Kijkwijzer’s 20th anniversary with a completely renewed website and corporate identity. Both in terms of design and in terms of content, the website will adapt to today’s media landscape. Apart from the well-known age ratings and content descriptors, the website will offer even more relevant information about films, series, television shows, games and online videos.

Lees verder

All ages

All ages (AL) means that a film, series or television show contains no harmful imagery.

Read more

6 years

The age category 6 years was developed to protect young children from scary and violent imagery. Young children are especially sensitive to this kind of material.

Read more

9 years

Once children are around the age of 9, they are better able to understand whether films or series are real. That's why some productions are rated 9 years and older.

Read more

12 years

When children are between 10 and 12 years old, they start to look differently at the world around them. Still, children around this age are more easily affected by content than teenagers.

Read more

14 years

At this age, children start to use film and television to learn 'social' lessons, like: how to be yourself? And how to interact with others? Watching dangerous behaviour on screen can therefore cause issues at this age. 

Read more

16 years

Although 16-year olds are better able to understand the difference between good and bad, this doesn't mean they can just watch any film or series without trouble.

Read more

18 years

The age rating 18 years and older indicates that a film or television show is for adults only. 

Read more


When children see violence, it can make them aggressive, scared or desensitized to violence. The chance at these kind of effects is influenced by a few things, like: how realistic is the violence? Is there blood or gore? Is violence rewarded? 

Read more


Scary images can frighten children, make them restless or even cause long-term effects like nightmares. The effects vary depending on the viewer and the viewer's age. 

Read more


Children and teens that are in the middle of their (sexual) development, are not always ready to see sexual scenes. They may also be unable to interpret them correctly. Kijkwijzer takes this into consideration. How explicit a sex scene is determines the final age rating.

Read more

Coarse language

Coarse language consists of cussing and cursing, suggestive terms or sexual expletives. Children may imitate the use of offensive language and even incorporate it in their vocabulary.

Read more


Discrimination is any expression that suggests (a group of) people are 'inferior' in some way, for example on the basis of skin colour, religion, sexuality, sex or gender, nationality or ethnicity. If a production contains discrimination and the discriminatory action is not immediately condemned, the icon for discrimination is depicted.

Read more

Smoking, alcohol and drugs

If hard drugs are used in a production - or (a lot of) alcohol, soft drugs or tobacco - the Kijkwijzer icon for smoking, alcohol and drugs is depicted. Teenagers can start to see the use as something that's normal, or even as something worth trying. 

Read more


The game contains depictions of violence. In games rated PEGI 7 this can only be non-realistic or non-detailed violence. Games rated PEGI 12 can include violence in a fantasy environment or non-realistic violence towards human-like characters, whereas games rated PEGI 16 or 18 have increasingly more realistic-looking violence.​


This descriptor may appear as 'Fear' on games with a PEGI 7 if it contains pictures or sounds that may be frightening or scary to young children, or as 'Horror' on higher-rated games that contain moderate (PEGI 12) or intense and sustained (PEGI 16) horror sequences or disturbing images (not necessarily including violent content).


This content descriptor can accompany a PEGI 12 rating if the game includes sexual posturing or innuendo, a PEGI 16 rating if there is erotic nudity or sexual intercourse without visible genitals or a PEGI 18 rating if there is explicit sexual activity in the game. Depictions of nudity in a non-sexual context do not require a specific age rating, and this descriptor would not be necessary.


The game refers to or depicts the use of illegal drugs, alcohol or tobacco. Games with this content descriptor are always PEGI 16 or PEGI 18.


The game contains depictions of ethnic, religious, nationalistic or other stereotypes likely to encourage hatred. This content is always restricted to a PEGI 18 rating (and likely to infringe national criminal laws).

Bad language

The game contains bad language. This descriptor can be found on games with a PEGI 12 (mild swearing), PEGI 16 (e.g. sexual expletives or blasphemy) or PEGI 18 rating (e.g. sexual expletives or blasphemy).




Video games that show violence of a slightly more graphic nature towards fantasy characters or non-realistic violence towards human-like characters would fall in this age category. Sexual innuendo or sexual posturing can be present, while any bad language in this category must be mild.


This rating is applied once the depiction of violence (or sexual activity) reaches a stage that looks the same as would be expected in real life. The use of bad language in games with a PEGI 16 rating can be more extreme, while the use of tobacco, alcohol or illegal drugs can also be present.


The adult classification is applied when the level of violence reaches a stage where it becomes a depiction of gross violence, apparently motiveless killing, or violence towards defenceless characters. The glamorisation of the use of illegal drugs and of the simulation of gambling, and explicit sexual activity should also fall into this age category. 


The game contains elements that encourage or teach gambling. These simulations of gambling refer to games of chance that are normally carried out in casinos or gambling halls. 

In-game purchases

The game offers players the option to purchase digital goods or services with real-world currency. Such purchases include additional content (bonus levels, outfits, surprise items, music), but also upgrades (e.g. to disable ads), subscriptions to updates, virtual coins and other forms of in-game currency.

If this icon is accompanied by the notice Paid Random Items, the in-game purchases may consist of offers where the player doesn't know precisely what they are buying prior to purchase (i.e. loot boxes or card packs). 

Select a language